Browsing all articles from April, 2011
How to make a great company video
God 
This is a real cool and ingenious concept on making company videos. Miguel Hernandez of Grumo Media on Mixergy talks about his approach to video.
Your video should answer 3 questions:
- What is the problem that your product or service is solving?
- How does it solve it?
- What do they do next?
And he follows the methodogy of Made to Stick S.U.C.C.E.S: Simple Unexpected Concrete Core Emotional Story
Check out one of his video that applies his philosphy:
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