Better Usability Testing for Lower Price

God    Uncategorized    

There are many user testing sites out there but they are expensive. In additions the users on that does those service does not represent the actual user of your site because those using the service is an experience (they do it all day) and paid user.

A better technique would be to get people on Amazon’s Mechanical Turk. And get them to install Screencast-o-matic and to send you the video of them using it. Be general in what instructions you give them. For example, use this site to find your favourite laptop to purchase. This will cost 1/20th the cost of those user testing sites.

If you are launching a new service you could find millions of bugs in your app but instead of fixing them all which might take you forever, just fix the ones where the users are having issues with. Many bugs will never bother the user.

Million Dollar Revenue for your Startup

God    Money, Uncategorized     million dollars, money, Monthly users, Recurring, SASS, startup

Getting to a million dollar revenue is not as difficult as many startup thinks if you follow Signal37 thinking. Charging a monthly recurring fee can add up quickly. See the chart below to see how many recurring customers you need. For example if you were to charge $40 monthly you need just over 2000 paid users monthly.

Embed this on your blog or site:

<a href=”http://businesstoolreviews.com/million-dollar-revenue-startup/”><img src=”http://businesstoolreviews.com/wp-content/uploads/2011/05/million-dollar-revenue-info-chart-01-1024×431.png” alt=”Million Dollar Revenue Startup Info Chart></a>

How to make a Web 2.0 Logo

God    Uncategorized     design, logos, web 2.0

If you are looking for ideas on designing web 2.0 logos check out this collage of web 2.0 logos. This will for sure give you a lot of great ideas.

Here are some characteristics of Web 2.0 logos:

1. Simple Shapes – Drawings of the icons are very simple, it is filtered down to it’s simplest elements
2. Sans Serif Fonts – Most of the text are sans serif, and in the rare case it is a serif font, it is the most
3. Bright Colours – Check out the colour palette of the sample logos. They are all bright happy colours
4. 2 tone – Text are divided to 2 colours. This is because for URL it is a combination of 2 text and it is not possible to have spaces between them or else the URL would be confusing. As well many names are made up of 2 concepts like Dis Us.
5. 2 fonts – Similar to 2 tone, some logos use 2 types of fonts to communicate the effect of the previous point (2 tone)
6. One idea – If you look at all the logos there is one concept or idea, one thing that draws your attention to. This is general of logo design.
7. Gradients – This is web 2.0 signature.
8. Lose the “.com” – Very few logos actually have “.com” in it. It’s so obvious that it’s a web 2.0 company, .com is not needed. But make sure you have a version with .com as well.