5 Sure Fire Tactics to get a Ridiculous Amount of Social Engagement

admin    Marketing, Social Media     Blogging, facebook, Guest Blogging, marketing, promoting, social media, twitter

You start a blog, write a blog post and might get lucky and get indexed on Google. That may drive you 1-2 visitors a day. How do you drive a large amount of visitors and get social engagement and increase the search engine ranking on Google? Here are 5 sure fire tactics to achieve that.

1. Talk about celebrities – Some how relate your post or topic back to a famous celebrity in a fun and catchy way. e.g. The 5 gagets Scarlett Johansson would love.
2. Relate it back to hot news stories or seasonal events – Anything happened lately and people are searching or or is on top of their mind. e.g. Guide to iphone 4s marketing strategy, How to market your to get the most out of Christmas
3. Make a Top 10 List – Make a top 10 list and review the top blogs in a related space. Tweet out to them and they might retweet or make a blog post. That will get you visitors and a link or links to your blog. e.g. Top 10 social media blogs you have to have to follow
4. Hold a contest – This may be a tricky one because you would need to have a critical amount of followers already but doing it can increase the discussion on the links as well as they will promote to their friends. e.g. Retweet and like us on Facebook to win an ipad
5. Guest Blogging – Writing guest blogs on blogs that have your target market. Some say that when you start off you should write half of your blog posts should be guest blogging.

Depending on your industry you might not be able to use all the tactics and some will have more effect than others. The goal is to experiment and see what works best for you. When one tactic works great scale it up. Also be creative you can combine multiple tips, like writing a guest blog post titled “Win the top 5 apps you need to make your own Christian Bale The Dark Knight Rises.

Branding and Copywriting Ad Strategy Worksheet

God    Marketing    

Since I learn copywriting and branding I have used this simple copy worksheet to organize my thoughts. It’s very useful.

Creative Strategy Worksheet

The following sheet helps to understand and guide the process of developing an ad. This was taken from Fundamentals of Copy & Layout (1984) Alber C. Book and C. Dennis Schick

Product (or Service):
Primary Selling Points: (Product Points: built-in characteristics or product itself, including any U.S.P.)

1. .
2. .
3. .

Primary Benefits: (Prospect Points: what buyer gets from using the product or service)

Pain Points: (The pain the prospect feels in which this product/service will solve)

Consumer Profile of Target Prospect:

1. Demographics: (Age, sex, education, income, occupation)
2. Psychographics: (Lifestyle, attitude, personality traits)

Belief you want this ad to establish:

Reasons why prospect should believe it:

1. .
2. .
3. .

“Big Ides” to dramatize this belief:

1. .
2. .
3. .

Visualization of Big Idea:

1. Product alone:
2. Product in setting:
3. Product in use:

Action you want reader to take: