Browsing all articles tagged with leads
Oct
13

Best SEO Plugins for WordPress Blog

The success of your site depends on SEO on your site. And I highly recommend using WordPress which is what this blog is based on. If you do, here are the top plugins to install:

  1. All in one SEO – Many custom features to optimize your site
  2. Bing404 – Biggest issue with sites is that there can be dead links, a dreaded 404 page. Don’t waste that SEO juice, get Bing404 and it will provide search results from your blog or from Bing search engine.
  3. Disqus Comment System – People can communicate quickly then you will get more traffic.
  4. Efficient Related Posts – This grabs a bunch of related posts and publish it on the bottom of your post. This provides more links and keep your readers on longer which both is great for SEO. I’ve try a few and this one provides more relevant posts.
  5. TweetMeMe – Shows the number of tweets and enable people to retweet your post. More links on twitter and more traffic, the better!
  6. WP to Twitter - Updates Twitter when you create a new blog post.

Other important plugins:

  1. Ultimate Google Analytics – Make sure to track your site and monitor traffic. Google Analytics is the top free tracking software.
  2. Follow me – If you use twitter, this makes a custom link on the side of your blog for people to follow you on twitter.
Jul
13

Cold calling the right way

Cold CallingThe biggest challenge I find with doing sales is contacting leads. I find it somewhat unnatural to ‘manipulate’ and ‘maneuver’ to turn a ‘no’ into “sure I’ll give you a chance to introduce your product/service”. There’s a solution that makes so much sense.

Was listening to Christine Comaford on Mixergy today and she bought up a good point and technique for handling leads. It’s a waste of time and energy trying to make someone who doesn’t want to buy into a customer. It’s better to find the right type of customers that do want to buy. Here’s her amazing tip:

  1. Put your product or service into a benefit statement and ask if they are interested.
    i.e. “Are you interested in making money off your website while you sleep?” If no then say thank you and good bye. If yes go to 2.
  2. Ask for a meeting time
    i.e. “Would you be able to meet for 45 minutes where I can explain to you how my service can make you money while you sleep?” If no then say thank you and good bye, they are not serious. If yes go to 3.
  3. Ask for the decision makers
    i.e. “Will you be able to get all the decision makers there? And if the product/service is able to meet the needs I promised, would you be able to make a decision then?” If no then say Thank you and good bye. If yes then set a meeting.

This technique makes so much sense. This is natural and easy. You are not trying to manipulate the person. As well you prime them and is able to get all the decision makers in one spot. This is absolutely brilliant.

The goal is to find the right type of customer instead of trying to convince the wrong type of customers, you can do it but there is a lot of resistance. Also be careful, the script may not be right so you’ll have to playing around but the idea is there.

See the interview here.